The purpose of the study is to determine the role of artificial intelligence in improving the quality of education and research. To achieve this goal, a content analysis was used. Of note is the SWOT analysis method, which was used to identify the positive and negative aspects of the integration of artificial intelligence into scientific and pedagogical life. The results show that the use of artificial intelligence technologies in the field of education is a promising and promising area for further development. The analysis conducted in this context revealed that innovative technologies have become an essential component of modern education. The use of artificial intelligence (AI) is becoming more widespread and. However, for the further development of this area, it is important to improve the level of digital literacy among users. Based on the results of the study, both positive aspects and disadvantages in the use of these technologies can be identified. Among the advantages are the high adaptability of AI, the possibility of individualised learning, accessibility, and a wide range of applications, from primary school to higher education and research. It is important to note that these technologies can be used to achieve learning success regardless of geographical region, making them global in nature. The scientific novelty lies in the consideration of certain shortcomings, among which the issue of security is particularly relevant, especially in the context of global hybrid threats and the overall process of digitalisation. The conclusions note that to overcome the identified negative aspects of the use of AI in research and teaching, it is important to focus on the ethical aspects of using digital tools in general. It is also recommended to consider the possibility of organising additional online courses.
