Анотація

Digitalization has transformed the management of cultural institutions significantly. Digital tools have extended their potential, enhancing visitors’ entertainment accessibility. This means that digital technologies are to contribute to cultural institutions' operational activities and management processes. Therefore, the research aim is to systematize and analyze modern innovative approaches to managing cultural institutions in the digital age, determine their efficiency, and outline the challenges for their implementation. The research was a systematic literature review based on the PRISMA statement. It suggested selecting 215 peer-reviewed articles through the Scopus, Web of Science, and DOAJ databases. To analyze the data, content analysis, thematic coding, and comparative analysis were applied. The findings showed that innovative models used in managing cultural institutions are based on digital technologies. The profound impact of digital technologies on the management of cultural institutions was described. This refers to the increased audience engagement and the facilitation of management processes. Besides, specific challenges of using digital technologies in managing cultural institutions were outlined. They include lack of funding, low digital literacy, resistance to change, and ethical issues. The research will be valuable for the enhancement of scientific discourse as well as the development of practical measures to manage cultural institutions effectively through digital technologies.